Brand identityWES Advisory connects brand positioning, digital growth, global influence and content education for financial brands and platforms.
WES Advisory brings four capabilities together around a clear business direction: brand positioning, digital growth, global influence and content education.
Define your brand’s position and value proposition. Align your message with the market you want to reach.
Connect digital channels, content and customer conversion around your business priorities.
Extend your reach across markets through relevant creators and key opinion leaders. Align collaborations with your brand, audience and communication goals.
Turn complex financial products and specialist knowledge into clear, useful educational content.
The original stacked WES Group silhouette remains the centre of the identity. Clean vector contours give it clarity at every scale.
A quiet foundation, a confident accent. Paper and ink carry the information. Red marks the connections that matter.
Tinos gives headlines and the brand slogan a distinctive voice. Roboto brings a neutral, consistent rhythm to body copy, navigation and buttons.
Finance and Web3 are complex. Our brand language makes the subject clear, connects it with its audience and gives each message a purpose.
Body: 17px desktop / 16px mobile · Line height 1.65 · Regular 400. Navigation and buttons: Medium 500.
Downloads use Tinos for names and headings, with Roboto for Latin body copy and contact details. Chinese uses compatible serif and sans-serif fonts.
Email display scale: name 25px bold, role 14px, company 12px, contact 13px. Reports and slides retain sizes suited to their reading distance. PNG lettering is fixed; Office files embed the Latin fonts and the full pack includes font files and licences.
Email signatures use white #FFFFFF, ink #232323, quiet grey #66645F and red links #E11B22. The original logo retains #FF0000. Paper #F7F6F2 and Stone #E5E3DE remain available for document and presentation surfaces. HTML email may use Times New Roman / Arial when custom fonts are unsupported.
Support for financial brands and platforms across positioning, digital growth, global influence and educational content. The four focal points follow WES Advisory’s Direction framework.
IN FOCUSBrand positioning
Select a point to exploreOne focus. A connected view.
01 / Brand positioning
Define your brand’s position and value proposition. Align your message with the market you want to reach.
02 / Digital growth
Connect digital channels, content and customer conversion around your business priorities.
03 / Global influence
Extend your reach across markets through relevant creators and key opinion leaders. Align collaborations with your brand, audience and communication goals.
04 / Content education
Turn complex financial products and specialist knowledge into clear, useful educational content.
Select a tab or a focal point. The structure stays in place; only the selected point, its initial and the explanation change.
The first four points represent Brand positioning, Digital growth, Global influence and Content education. They form a square, then extend into a cube: four capabilities building one connected structure.
Navigation and hero backgrounds appear immediately; only the first title and description fade in over 350 ms. Internal page content crossfades over 300 ms when ready, keeping the header stable. After a 350 ms wait, a small cube appears at the lower right and exits over 200 ms when content is ready.
From strategy reports and presentations to everyday documents, the same identity adapts to the way information is shared. Clear hierarchy keeps each format useful.
English downloads · Updated 19 October 2026. Tinos / Roboto typography, current BP / G / I / CE graphics, original vector logos and the cube motion package. Includes the selected White, Charcoal and London company email footers.
POSITIONING · GROWTH · INFLUENCE · EDUCATION
BRAND STRATEGYFinance & Web3 · Strategy and market presence
FROM POSITIONING TO ACTIONConnect channels and conversion.
Extend reach across markets.
Make expertise understood.
Presentation layout · Use consistent margins, strong titles and one main idea per slide. Reserve red for key points.
PROJECT BRIEF
Align the business, the audience and the message.
Define what the brand stands for, who it serves and how it should be understood in each market.
POSITIONING FRAMEWORK
Agree on the audience, the value proposition and the evidence behind the message.
| Focus | Working output |
|---|---|
| Positioning | Core proposition |
| Messaging | Message framework |
| Localisation | Market adaptations |
Letterhead, project briefs and working documents share one system: a consistent masthead, clear headings and structured information.