Core Mission
Elite Talent, Financial Edge
Sterna assembles world-class experts in derivatives and DeFi to provide institutional-grade strategic advisory. We leverage C-suite perspectives to help premier financial organizations secure a sustainable competitive advantage through digital transformation and market-leading insights.
Leadership
Alex Jin
Founding Partner & Chief Executive Officer
Fintech entrepreneur with 15 years of global experience in banking, trading, and strategic marketing. Through Wes Group, he advises Fortune 500 companies, publicly traded financial institutions, and digital asset platforms on institutional market positioning and cross-border growth strategies.
Key Focus Areas
Institutional Market Positioning • Cross-border Growth • Digital Asset Scalability
Katherine Lin
Cofounder
Ms. Lin formerly served as a partner at a leading consultancy, managing digital transformations for global banks. With a focus on market expansion and brand equity, she has driven multimillion-dollar liquidity growth across DeFi protocols while ensuring robust global compliance and alignment with institutional framework standards.
Key Focus Areas
Digital Transformation • DeFi Liquidity • Global Regulatory Compliance
Derivatives & Perpetual Experts
Quantitative Execution Team
Our quantitative analysts specialize in complex pricing models and perpetual contract architecture to deliver precision-driven liquidity and risk management strategies.
Decentralized Finance Architects
DeFi Protocol & Governance
Focused on Web3 infrastructure, our team ensures your financial innovations meet the highest standards of security, from smart contract audits to decentralized governance.
Strategic Advisory Council
Institutional Market Positioning
Merging 4A agency frameworks with FinTech expertise, we build credible brand fortresses that differentiate your platform as the premier choice for global traders.
Secure Your Strategic Advantage
Engage our executive advisory team to explore the next generation of financial market growth and unlock your institution's full potential.